I was contacted a few weeks ago by Phil Solesky,* who is a regular reader of Miles Mathis and now comments here. We had a very interesting e-mail exchange, and I asked Phil if I could publish it here, with some minor editing for brevity and continuity. Phil agreed. Be warned: what you are about to read is so explosive and controversial, it was banned in Canada!
Phil: I read your article on the Dreyfus affair. I think it’s the second article of yours that I’ve read and it’s very much appreciated…. I used to “pass” as Jewish myself years ago when I first went into the insurance sales business. Little did I know. Years later I learned that I really was Jewish on both of my father’s parent’s sides.
Me: So you pretended to be Jewish to get ahead in a business environment surrounded by Jews? That’s the first time I’ve ever heard of a crypto-goy! So how did you get interested in all this?
Phil: To give you a brief background, I’m 58 and I really didn’t get into the whole conspiracy thing until about 1984 with the JFK assassination. I became obsessed with it and living in Baltimore, I even interviewed three of characters who were prolific writers on the subject who lived nearby. It wasn’t until a few years ago that I started using my own common sense and realizing how all of this could be created out of whole cloth. Someone who used to argue with me any time I’d bring up the whole conspiracy subject, actually sent me a link to the Sandy Hook Hoax stuff. So, that’s about when I started to open my eyes to all of this hoaxing. Maybe 2013? I was vaguely interested in the Paul McCartney “death” thing all over youtube (about a year and a half ago) and somehow I stumbled on Mile’s pdf about John Lennon, and now you guys.
In fact, my 35 years of experience with sales and the sociopathic world of writing direct-response advertising copy gives me a lot of personal insight into the mind of the ruling class. I think that’s what attracts me to these topics.
Me: Direct-response advertising? That’s like advertising that’s supposed to get an immediate reaction out of somebody to buy something, right? Like at the grocery store when they write “buy 2 for $2” and you grab two of them thinking you’re getting a deal without realizing that you could have bought one of them for $1?
Phil: Well, that’s a pretty basic example, but that’s the idea. You’re trying to influence people’s purchasing behavior on the spot. In my case, it was to buy insurance.
To give you an idea of just how bad it really is, just about every ad copy writer idolizes Edward Bernays and his book, Propaganda. This might be hard to believe, the vast majority of these direct response gurus (I’ve personally corresponded with some of the “best”) have no idea that these same tactics are being used on them every day. Really!
I’ll use myself as a perfect example. Here I had used just about every known tactic to get into people’s heads and some of my own that would probably be considered psychotic and yet it didn’t dawn on me until I started reading about the Sandy Hook Hoax, that all of these shootings and so forth are actually staged. Now, of course, I see it clearly in just about everything from “news” to movies to “history.” Keep in mind, for the last 31 years, up until 2 years ago, I was what you might call a conspiracy theorist. You’d think I would have known better.
Me: We’re always trying to figure out what makes TPTB tick. You said you thought your experience in advertising gives you some insight into the mind of the ruling class. Care to share?
Phil: Well, to start with, to a man (myself included until recently) copy-writers are totally able to justify to themselves that they are extracting money from people by grossly exaggerating the truth.
The thinking goes something like this: people are stupid and want to spend their money somewhere, if not me then someone else. In my case, I spent years beating my head against the wall trying to warn people of the unseen hand (various conspiracies). The fact is, almost no one would listen or even seemed to care. Then why shouldn’t they hand their money over to me rather than the powers that be. I could go on and on….
To give you an idea of the kind of tactics I used in business, I had a fake name that I took from one of my oldest son’s pen names (he’s a very talented fiction writer). I would actually become this guy who conveniently had a personality just the opposite of mine. He was a southern guy who would be capable of talking to an analytical boring type for an hour or more. Me, as myself, could never have done that. That’s right, I was totally aware of it and I’m quite sure I could go to most shrinks and be diagnosed with a multiple personality disorder. Something I’m now certain never existed. Don’t get me wrong. I became this made-up guy just as these actors become their characters.
Me: I have an image in my mind of the guy who plays Charles Manson leaving his most recent interview, shaking off the crazy, wiping off his painted-on swastika, hopping in his mini Cooper and heading over to the local Hobby Lobby to get some materials for his latest scrapbooking project.
Phil: I’ll look for him on my next trip to the mall. But my point is this: the people in charge are not nearly as malevolent as we once thought. What they are is diabolical with a tremendous penchant for rationalization. They have the resources to fool you daily and get you to buy things you otherwise never knew you wanted or needed. They then tell you right out in the open that they fooled you and when you won’t believe you’ve been fooled, they easily justify their actions and the cycle repeats. However, every time it repeats it gets more and more brazen. It has to, it’s an addiction.
Let me give you a real life example. In 2003 I wrote a book called Hidden Advantages That Sell. I rationalized and even justified in my own mind that the book was an allegory exposing many of the “tricks” of the trade that I learned in my many years of selling life insurance. I even wrote a Forward to the book explaining how these were various unethical practices I used, but how they should be avoided, etc. My own personal disclaimer. In reality, I knew that it would make the sales people buying it (my niche market) all the more eager to dig in. I sold it through email marketing and trade magazines.
I wrote an outlandish ad that was so over the top that a Canadian publication wouldn’t run my ad in the form I sent in. Then I piggy backed on that with my sales letters and the headline Banned in Canada! What American can resist buying a book that was banned in Canada? Think about that the next time you see a Hollywood production being “censored” or getting “bad” publicity. The movie JFK comes immediately to mind. It’s how the “news” operates. I literally had a “cult” following at that time.
One of my sales tactics was to use a very official looking form at point of sale. If someone decided that they didn’t want the life insurance that I proposed I would then pull out the form and say that we have a compliance department and to cover my ass I needed them to sign and check the box saying they were turning down the offer. Yes, it took real balls to use this tactic and some people would tell me to get the hell out of their house, but you might be surprised at the number of people who just couldn’t commit to NOT buying when it came to putting it in writing. This is a basic human flaw that’s exploited all of the time. Why do people still vote for the lesser of two evils? They know what they’re doing is wrong, but they feel obligated to make a choice one way or the other. Democrat or Republican, Conservative or Liberal, Creation or Evolution, Steelers or Cowboys.
If all of that wasn’t bad enough, how about this? I once wrote an “article” (actually it was a cropped excerpt) where a fictitious reporter “outed” me in reference to a service I was selling. The truth is, “he” was making me look good because I was saying things about me that, although derogatory, actually made me look like a hero to my target audience. When you’re in that mindset, there’s an incredible adrenaline rush that you get when you know you’re fooling people like that. The money is actually secondary. I delivered a service and product, but it’s value was tremendously over inflated. My primary rationale was the fact that I was doing business with people who could afford to part with it. DO NOT underestimate, fooling the masses, alone as a powerful motive for those in power.
Me: Duping delight is a powerful motivator, in other words? There’s a book written by a sociologist at UCLA called Seductions of Crime. It’s about the emotional life of criminals and how some are drawn into a life of crime due to the thrill and adrenaline rush they get. It becomes like an addiction.
Phil: Yeah, it is like an addiction.
One of the first tenets in any sales situation, and I’m paraphrasing: A mediocre sale is when you sell someone and they know they’ve been sold. A good sale is when the person buys from you. And a great sale is when you make the other person think the entire process was their idea. Think about that the next time you think an idea was your own!!
With that said, I believe the vast majority of humanity are honest, innocent and hard working, and that sociopathy is rooted in laziness and dishonesty. It might be both an inherent and learned habit and more and more people are being infected with it as the years go on. My studied belief is that there is no real evidence that murderous psychopaths exist, but that many, if not all of us, have the capacity to be sociopathic. I say that because most of the people who read your blog now see that most if not all of our thinking is controlled and manufactured, that is, fake. This is the logical progression of a social disease that is caused from the very top. Those who control our behavior.
Me: Great, so they’re trying to turn us all into sociopaths?
Phil: Wouldn’t surprise me.
Me: Alright Phil, thanks for taking the time to share your insights. Anything else?
Phil: This public admission is a little more difficult than I had thought. I’m currently taking care of my mother who developed Dementia. I’m no saint here and I’m not asking for pity. I wouldn’t be here if I wasn’t the only sibling who is divorced. The reason I mention it is that very often I have to fool her in the short term in order to get through a tough situation and divert her attention. Very often I’ll get a queasy feeling in my stomach having to do it. This is the same feeling that drove me out of the direct response business where I was making a lot of money. I still have a lot more to tell, but this should do for now.
If anyone has any questions I’ll be happy to field them in the comments section.
* From ZoomInfo: “Phil Solesky was President of the Charterhouse Financial Group and has been in the life insurance business since 1979. He is a mega-producing life salesman, an expert in direct response ad copy, an intellectual philosopher and a prolific writer. His more popular or “unpopular” works include two self-published manuscripts “How To Market, Prospect, Sell And Recruit In A Niche Market”, “Mega-Money Direct-Response Secrets Developed For Insurance Agents And Financial Advisors” and an explosive new work that’s been banned for sale in Canada “How To Convert Prospects To Clients Over The Phone And Through The Mail!””