A concept that is very useful in understanding politics is this: Individuals behave in one way, but groups of individuals in another. A group has characteristics quite apart from the individuals that make up that group. The key understanding that came out of group dynamics in the early twentieth century was that group behavior could be manipulated even as the individuals within the group were not aware of it.
That’s a large part of what advertising does – to identify groups and manipulate them. Political advertising is no different – group manipulation. When you hear a phrase like “soccer mom” or “NASCAR dad,” you are hearing the results of intense study of our society so that the advertising agencies that work for candidates know how to fine-tune their work. Advertising works, and the most discouraging part for me is that there is no connection between behavior of office holders once elected and the advertising that got them elected. Once the campaign is over, the office holders go back to work for their employers, the people who financed their campaigns. The public goes back to sleep.
Group dynamics is so advanced now that anything can be sold to us under the right conditions. 9/11 was an orchestrated event, a self-inflicted wound. It induced a mass psychosis, and thereafter any poison could be sold to us to salve our wound. Without knowing the inside wisdom, it is easy to see that never-ending war was a big part of the objective, as was passage of the USAPATRIOT ACT, which essentially repealed the Bill of Rights.
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