No one, including me, is able to unravel the meaning of the Bud Light ad in the post below, making me think that I am doing what I often do, overthinking. This morning as I reflected on it, I realize that the opening of the yellow-arched door at about 30 seconds in contained the message of the ad, that the people on the other side of the door were having real fun. Why? Bud Light, of course, but more generally, beer, or more generally, alcohol, or more generally yet, escape.
This morning I recalled something I’ve long … accepted … more than understood, that in life there is an 80-20 rule. 80 percent of anything we do is going to be dominated by 20 percent of the people doing it. It applies to religion, eating chips, chocolate chip cookies, ice cream, and drinking.