How’s this for a business plan:
I’m a credit card company. Market research shows me that a sizable number of people use credit cards as a convenience and pay off their balances monthly. I make money that way – I charge merchants a fee for each purchase. Merchants are OK with it, as people tend to spend more money when they use credit cards versus cash.
But it’s not enough. I want more. There’s a market niche out there that I need to exploit -kids. I will have my marketing department get hold of the names of all kids graduating from high school each year, and I bombard them with offers. Parents might object, but the kids are 18, legal adults, so screw the parents.
Enough of these kids sign up for cards (I’m bombarding college campuses too), and few of these kids know anything about compound interest. They are on tight budgets … they are young, and I know they are going to do some impulsive spending. I’m going to make it easy for them. Then I’m going to make their minimum monthly payments so low that it’s like a siren song – don’t pay me off… don’t pay me off… Kids will run up balances.
Here’s the hook. My interest rates are so high that most of the minimum payment I charge is interest, so the balances aren’t paid down. Pretty soon these kids will lave large balances, and will be making interest payments to me in the area of 22-29% per annum (usury laws are a thing of the past – I had something to do with that.)
It’s beautiful. I have staked a claim to a portion of these kids’ income now and for years to come. They’ll be working their low-pay jobs, and I’ll be siphoning off a good cut for myself. I’ll spend my idle time thinking up new ways to charge them more – excessive late payment fees, jacking up interest rates if they are late on a phone bill – any way to squeeze an extra buck out of them.
The flow of wealth is upward. I’ve staked a claim to the wealth produced by the lowest wage earners among us.
Congress is timid – I’ve bought most of them. But a few of the more recalcitrant ones might suggest laws that prohibit me from marketing to kids (and the elderly – my other lucrative market). They might even suggest usury laws. I’ll put a stop to that. Thanks be that there are only a few people in congress that I don’t intimidate.
Ah, human weaknesses to exploit. It’s what I do. I love it. Greed is good. It’s a wonderful life.
Education Note: Kids should not leave high school without having learned something about the dangers of credit cards and compound interest. It’s the least they can do for the kids.