I bought an iMac a couple of years back. I bought into the Apple aura, that the products were superior and so worth extra money. They are not. My iMac performed just like a PC. It required some different muscle memories to control it. These differences were not improvements.
Apple is the product of a fabulous advertising campaign that reaches us on a deep psychological level. All of the supposed advantages of Apple products over PC’s are merely the result of psychological suggestion. We pay hundreds more for a Mac that performs exactly as a PC. Then we convince themselves that it was worth it because none of us is susceptible to advertising. Right?
I did everything but that last part. I am back on a PC now, and happy to be there.
TV has three primary purposes: pacification (occasionally interspersed with agitation), political indoctrination and advertising.
We are inundated with advertising, of course. The industry spends hundreds of billions of dollars every year to reach us, and they do not throw money at the wall hoping it sticks. Every ad we see is built around psychological suggestion. We are allowed to think that advertising does not work to conceal that fact that it works really, really well. Our existence is defined by advertising.
Advertising is so potent that it ought to be illegal. At the very least, we should teach advertising resistance in our schools. We don’t, of course. That would be sacrilegious, even un-American. Advertising creates unhappiness, as we tire of old products and seek new ones. That is the job of advertising: to make us unhappy.
What triggered this line of thought was an interview that I heard yesterday with Eldon Taylor, about whom I know nothing and who mentioned matter-of-factly at one point that after perhaps five seconds in front of a TV, we are in a mild hypnotic trance.
That would explain a lot – not just advertising, but our political and historical attitudes too. So much of what we believe to be true is fiction, and easily shown to be so. The things we believe to be true, whether it is our founding myths or daily “news,” even though mostly false, but cannot be shaken. Something as easily punctured as the Boston Marathon bombing is held sacrosanct not because what we saw actually happened, but rather because we “saw” it on TV. We were both traumatized and suggestible, and so the official explanation of those images became our reality.
Television sets are arms that reach into our homes and minds and control our thoughts and behaviors. They have hypnotic power, and we behave and believe as instructed. I am going to do this one more time just for shits and giggles, as I marvel at it’s potency. To the right here is a jet airliner crashing into the World Trade Center on 9/11/01.
Look carefully. It is absorbed as if it were a diver going into water. It meets no resistance.
What you see here is impossible. It violates Newton’s Third Law:
When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body.
It is CGI. It did not happen in reality, only on TV. Had that event been real (assuming aircraft could even fly at that speed at ground level) the result would have been an explosion, some damage the building, and a mass of falling debris. The force exerted by the building on the plane would have caused it to break into a million pieces and fall to the street below.
Forget about the politics of 9/11, our need for new and better wars, and think of us on that day as we were: Caught off guard, shocked, traumatized, and highly suggestible. In that state they could have told us that Santa Claus hit the building in a sled and we would not have questioned it. Instead they gave us the image on the right. The man, Usama bin Laden, was an American intelligence asset, a tool. He was kept on a leash and used at various times for military operations, primarily in Afghanistan in the 1980’s. On this day, his image was fed to us while we were in our traumatized state, and he became the personification evil, the enemy.
Thereafter, the Military Industrial Complex went on a blood rampage, and every bomb they dropped, every innocent they killed, was that man to the right. The image was a psychological archetype, a focus for our hatred. When the image lost its potency, they “killed” it even as the man himself had died shortly after 9/11.
None of my words above matter, by the way. I am describing reality, but your beliefs are controlled by the images and suggestions of the tube. Normally they are fed to you in an orderly and subversive manner, daily repetition used to its highest effect. Now and then they like to bludgeon us. Those beliefs fed to us in our bludgeoned states are unshakable, so that when you look above at the impossible event above and the man we so hate, you will believe. You will not be shaken. It was on TV. It was real.
That is power. It is more than thought control. It is control of your reality.