I suppose the objective is the bombing campaign to decapitate Syria and partition Iraq, delayed by the Russians last year after the false flag chemical attack in Syria did not work. Now that the Russians are sidelined in Ukraine, immobilized, the beheading videos, which are probably fake, are meant to scare the crap out of you and get you to support a new bombing campaign. God only knows how many innocent people Obama will behead with those bombs, but that part will not be broadcast.
I did not realize that ISIS was meant to be the new Al Qaeda, scaring the panties off Americans. Always behind the eight ball here.