I’m not a big fan of voting. I think it’s overrated. I say this as a former candidate for office – not because I think I should have won. Far from it. More because it gave me insight into the mind of the voter. It was quite a disillusionment.
Let’s be frank. Most people are busy leading their lives independent of politics. They work their jobs and mind their kids and watch their TV shows and football games, and pay very little attention to politicians. The political world is one circle, the world of the voter is another. Once every two years they overlap. Just barely overlap. And that overlap is generally in the form of the 15-30 second TV ad.
I came to realize this when I ran – I had worked every door in my district, and came to know the mind of the voter very well. I like to think that I introduced myself to every voter in the district, and that’s why I lost. But bigger campaigns were going on, and I came to realize that voters knew little, if anything, of issues. Their ideas, slogans and catch phrases came to them via the blue light that glowed in every family room every night – the TV. Politicians invest immense sums in crafting these little propaganda spots. Every second is thought out – there’s a sublime message in every one. It’s not the candidate that is doing it – it’s the advertising professional. These people are steeped in the psychology of manipulation.
Every now and then something happens on the campaign trail that gives voters a true view of a candidate. Reality can kill a candidate. Conrad Burns’ handlers walked in fear that his true self would emerge, as it did when he drunkenly attacked fire fighters one night. “Macaca” was another glimpse. But mostly, candidates are kept under wraps, careful not to expose themselves. It was both sad and humorous to witness Hillary Clinton’s “human moment” in New Hampshire, when she came close to tears. Could anything have been more staged? That was a perversion of the gaffe – a free commercial dreamed up by an ad man. Shame on us that it worked.
Anyway, back to voting. I mentioned to Shane in an exchange over at Netroots that voting ain’t the be-all-end-all, that most people when they enter the booth are operating on “emotions, prejudices and fleeting impressions”. The job of the candidate is to enter the psyche of the voter and create either a favorable impression of himself, or a negative one of his opponent. That is where the circle just barely overlaps, where politician and voter interact. It’s a sad commentary on life in America. Our elections are quite a joke.
What to do? As I suggested to Shane, a start would be to eliminate the primary as we know it, and rely instead on caucuses. Fewer people would turn out, for sure, but no great loss. Those who did participate would be forced to negotiate head on with opponents, and hear what the candidates are all about. It would be more a deliberative process. Further, it should be done on a rotating regional basis, giving each section of the country a chance to go first. Iowa is nice, I’m told – a slice of heaven. But it has too much influence in our deliberative process.
I’ve been witness to many presidential elections. It’s torturous – so much energy, so little said. It’s all about advertising. People spend more time researching Ipods than they do candidates. And the advertisers have a free hand to mold the candidates in a false image. Democrats to this day hardly know Bill Clinton, and will know even less of Hillary Clinton when she is nominated. All they will have is an image constructed by experts in the art of psychological manipulation. It’s quite a joke.
Every now and then a good candidate comes along and delivers a real message. We don’t have much time for them. They wither away in the early primaries, short of money. Most people never get to know them at all. That’s the saddest part of American elections.