I’m no amateur, dammit. I know my politics, and when it comes to elections, I put up many worthy comments and ideas. Here’s just one from a post I put up here last month: “Bob Kelleher is a force to be reconciled. He could sneak up and win if Republicans are not careful.” Can’t find the link right now.
It’s kind of funny now to watch as the blog and newspaper pundits try to make sense of it all. What are the voters telling us? What wisdom can we glean from this?
I thought I would share my experience from running for office in 1996. I ran against Peggy Arnott and got trounced, and stubbornly did everything wrong. The problem was that to do all the right things, I would have had to have been a different person.
Just one example: All of the Democratic candidates in Billings were marching and holding signs at a Republican event on First Avenue South to generate some publicity, and I was handed a script and told to read it for the TV cameras. It talked about the wonders of the fearless leader, Bill Clinton. It talked about how he was putting more cops on the street to fight crime, among other right wing ideals. I couldn’t read it. I just couldn’t. I handed it back to the organizer and said have someone else do it. And someone else did it.
I just can’t be a party boy. It’s not in my makeup. But to win that election I needed to soften up my stances, say things I didn’t believe, and play ball. Peg was a smart politician (and a nice lady of integrity too). I talked to people who voted for her of various stripes after the election. I asked them if, when she came to the door, she left the impression that she agreed with them on the issues of importance. Without fail, liberals and conservatives alike, Peg was there for them. Except on the abortion issue. She stood her ground there.
And that was the key. Let people validate their emotions through you, the candidate. If they are upset about Iraq, you’re concerned too. If they are behind the invasion, so are you. If they are upset about gas prices, you pay them too and want to bring them down. If they want clean air, so do you, and if they want jobs that cost us clean air, you want that too. No matter the issue, you can forge a position to support them. After all, once the election is over, the public loses interest, and you’re free to do as you wish. Peg knew this. I was naive.
But I knocked on doors for months on end, tracking every household, revisiting the ones I thought would vote for me. (People lie! If all those people who said they were going to vote for me did, I would have won.) I talked to thousands of people. In the beginning, I was carrying petitions for raising the minimum wage and Clean Water initiatives, and using them to put a friendly foot in the door. There was natural support for both these issues, people were warm and accepting, and I thought the strategy was a good one. But along about October, television campaigns against these initiatives came out. Neither initiative had much financial backing – only grassroots support.
In the wake of the TV ad campaigns, the doors turned ugly – I stopped talking about clean water and minimum wage. It just made people mad. But I had hitched my wagon. Both initiatives, which enjoyed huge early support, went down to defeat. This is when I learned that no matter your reasonable stance on an issue, no matter your literature or talking points, TV rules. And it’s not a rational medium. It’s a visual one. The Clean Water initiative went down because a mining company shill pretended to drink water from a stream below a mine near Cardwell. It was phony, but a powerful visual image, and that is all it took to defeat months of door knocking and signature gathering.
That’s politics. One vote is not very much, won’t change the outcome, and people are busy. They are not stupid, and are not going to invest any time in studying issues. There’s no reward. They want quick and dirty, and TV fits the bill. Candidates are free to say anything they want on any issue, and to do anything they want once elected. That’s why our campaigns are so shallow and the results so confusing.
(Just don’t make the mistake of giving the television people a bad image, like Mike Lange did. People remember stuff like that.)
This particular election featured some neophytes. Jim Hunt thought he could skip the primary, and focused on beating Rehberg in the fall. But he hadn’t built name recognition, and went down. The Republicans took a pass on running against Baucus, and Bob Kelleher snuck in the back door. Now they are saddled with a cantankerous 85 year progressive parliamentarian.
This is bonehead stuff. Manage your base. It’s about images, TV exposure, and name recognition. The parties right now, Republicans especially, appear to be run by amateurs. The old hands are gone, and the new ones don’t know what they are doing.
I delight to see that John Driscoll and Bob Kelleher won. This race lacked glitzy names and ad campaigns, and voters put up a picture that looks like a monkey throwing paint at a canvas. The parties failed to manage the voting public. Heads oughtta roll.