Newton Minnow, back in more sentient times, called TV a “vast wasteland.” That seems true. Programming and news is aimed at low-awareness viewers. Advertising is the real product – the incessant carnival barking of consumer products. We may find it annoying to see the same ad seven, eight times – advertisers know all about the annoyance factor, but also know that an ad might reach us the thirteenth time we see it, and that will pay for the previous twelve. So advertising, by design, is intrusive and annoying.
We are subscribers to DirecTV, but suspended that service for the summer. The business model for cable/satellite providers is to package the one or two channels we might find appealing with 30 or 40 others, and for a large monthly fee, usually in the $35-50 range. This in in addition to the $35-50 basic service package. The object appears to be $100 per month from each household in the country. ESPN is by far the premium cable channel in the U.S., and carriers complain about the cost, but it is their lever to “high end” packages and the $100 per month goal. (We were basically subscribing to Comedy Central with our DirecTV package. Jon Stewart is a smart guy with a great staff of writers, but not worth $100 a month.)
Continue reading “Low-level hypnosis”




