We leave tomorrow morning for the Haute Route hike. We took a tram cable car (Telepherique de L’Aiguille du Midi (phew!)) up the mountain today to get a look at the very high Alps surrounding amount Mt. Blanc, at over 15,000 feet. It is a remarkable engineering feat! As I understand it, this technology was developed and perfected in the late 1800s. The views are just stunning! Cable cars run every ten minutes all day long, each one holding 30 or more people. Trams and elevators took us up to about 13,000 feet and no kidding, way way up high like that, we exited through the gift shop before coming down off the mountain.
That is a tried and true marketing strategy. (We bought nothing … it was already a spendy day to get up there.)
Piece of Mindful 