I just got done with an interesting journey this morning and yesterday, fueled by commenters on the post below. I’ll go through the links one by one, and urge you to follow my path for your own entertainment. Otherwise, I will summarize.
440 vs 435: Tyrone took us to this link. His comment was in part
“Separating emotion from critical function is the mandate of all pop culture, corporate division. “
That’s an important insight. I have long avoided advertising in all forms for that very reason, that the object of advertising is to distract us with one message while subtly inserting another. Of course, most often that “other” message is simply “buy this product.” The larger point is, however, that advertising is never straightforward. As one young ad executive told me once in a candid moment, the purpose of advertising is to get us to change our behavior. TV has long been the best medium for dispensing this message and altering our behaviors, as we are in a mild hypnotic state while watching.
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