I have read in various places from people who should know that there is no nutritional difference between “organic” and regular food. I do not doubt this, but we eat mostly organic food. It costs more, but we believe it is an ethical choice. I realize that most people cannot justify the extra expense. There is no way we could have afforded Whole Foods when our kids were young.
However, I would not care how food was labeled if we had transparency – if we could know that animals are treated ethically, soil preserved. We would be far better off to let our chickens roam free and put Monsanto in a cage. And if advertising ever told us anything that was true, we might make better choices.
But that’s the way we live. So even though it’s a bit annoying, we pay more for the “organic” label. Part of the high cost of organic food is the “ideology cost” – that is, Whole Foods jacks up its prices knowing that people will pay more if they believe they are participating in an ethical movement.
Whole Foods gouges the eyes out of its patrons. Every single item in that store ends with two digits: $.99. Pricing is merely a matter of picking the numbers that precede .99, and that often seems to be a random process. But they also treat their people well – their employees and suppliers. That matters too.
Here are our justifications for organic food:

2. Most organic food tastes better. Organic strawberries are smaller, but sweeter and juicier than their non-organic counterparts. Organic deli meat does not have that oily texture that we find in Subway sandwiches. (God only knows what they inject in that stuff to make it appear edible. Two things about it are certain: They add color, to make it look wholesome, and artificial flavors, to make it taste real.)
Some non-organic food is as wholesome as its organic counterpart. I notice no difference in organic potatoes, peppers, beans, chips, beer. Some is worse – organic bananas are hit-and-miss. Organic peanut butter … well, if I can’t spread it with a knife, I don’t eat it. I’m a Skippy man.

I realize that this is America, and there is probably a lot of hype behind claims of “free range” and “grass fed.” For instance, if they merely put a door and fifty square feet of lawn on a barn housing several thousand chickens, they can say that the eggs are “cage-free.” And probably much of it is just plain lying, either outright, or using words and phrases, like “lightly sweetened” or “natural” that have no legal meaning. Most likely much of what is labeled organic is just re-branded. This is America, after all, and advertising is nothing more than professional lying.

As always, it is buyer beware. But the closer to home our food sources, the more accountability there is.











