I was curious about the Hawking post below – how many people would read it, and more so, how many people would go so far as to click on the Mathis paper to get a close-up view.
46 people clicked on the home page (I still get many more hits than that on old posts, but 46 is the number who came for a fresh view). Eleven people clicked on the Hawking piece, though that was not necessary to read it. That could mean that eleven people jumped to the comment section, where JC had a go at me. In the old days, that was what people I have banned would do – without reading anything, head for the comments. I got tired of that practice.
I deliberately noted that the Mathis piece was 3,700 words, or about 14 pages of reading. One person clicked on that link. One. Who, I ask, who? Reveal yourself!
This merely reinforces my impression that people don’t like to read – it’s all like homework to them. They want it quick and easy. If it requires analysis and thought, it loses audience quickly.
Thus the success of Huffington Post. Picture and headlines are all that it takes to convey the information our thought controllers want conveyed.