Wilderness has its detractors and its defenders. Mark and I have both had, let’s call it disappointing, experienced with the Montana Wilderness Association. That’s all over now, water under the bridge. The Montana Wilderness Association do longer exists, it’s been renamed: “Wild Montana.” https://wildmontana.org/
It’s a relief in many ways to see this unveiling of the true nature of this NGO (non-governmental organization). Most of the founding members have passed on. The new membership and leadership is made of folks who cherish wilderness in a post-card kind of way; something resembling a still image on the side of a refrigerator. Concrete, static, “beautiful,” but loved for its groomed trails and conversational value at the wine and cheese gatherings in urban settings — part of an identity, but quite separate and apart from the domesticated, sophisticated, plastic-fantastic day-to-day lives of most “Wild Montana” subscribers.
Ironically, as MWA sheds its “wilderness skin,” Subaru is embracing its new, rugged, re-branded image. Meet the “Wilderness” in the comfort of a 2022 model all-wheel vehicle.

Montana Wild, like it’s former self ( MWA) is a wing of the Montana Democratic Party and a hiking club, nothing more. Even its commitment to hiking takes a backseat to trail commerce. There’s money to be made with all the new machines ripping up and down forest trails lately. Government subsidies are beginning to flood into the mechanized trail-use industry’s playground. Sorry hikers, it’s all about “new markets.”
Continue reading “MWA dumps Wilderness”