The mode of the TV image has nothing in common with film or photo, except that it offers also a nonverbal gestalt or posture of forms. With TV, the viewer is the screen. He is bombarded with light impulses that James Joyce called the “Charge of the Light Brigade” that imbues his “soulskin with subconscious inklings.” The TV image is visually low in data. The TV images is not a still shot. It is not a photo in any sense, but a ceaselessly forming contour of things limned by the scanning-finger. The resulting plastic contour appears by light through, not light on, and the image so formed as the quality of sculpture and icon, rather than a picture. The TV image offers some three million dots per second to the receiver. From these he accepts only a few dozen each instant, from which to make an image. (Marshall McLuhan, Understanding Media, edited version by W. Terrence Gordon, 2003, p418)
McLuhan, who died in 1980, wrote the above in an era where TV, colorized, was still a small screen with blurred images. Today we have 40-inch (minimum) high-definition screens, but I don’t imagine the power of TV has gotten anything but bigger as a result. It is still a two-dimensional medium, and we literally enter the screen and participate in the programming. McLuhan differentiated this from movies, which were and are highly defined, TV “cool”, movies “hot”. It could be that with the advent of better TV images, the medium is “hotter” now than then, but from what I see, maybe not.
Continue reading “A little McLuhan for us as we view events through the eyes of the TV”

