Bglhmp

There is a company whose name used to be “Blackwater.” It is the ultimate expression of the American way – death merchants. The U.S. military has been turning more towards professional soldiers in the past couple of decades, and Blackwater is a company that hires mercenaries (usually with prior training at government expense) and rents them to the Pentagon.

Blackwater deservedly has an ugly public image as professional killers and looters of the public treasury. It’s founder, Eric Prince, is a rabid fundamentalist Christian who makes death an even more painful experience by lacing it with self-righteousness. The “Blackwater” brand was sullied even further by the publication of Jeremy Scahill’s book by that name.

Blackwater consulted a public relations firm about its image problem and decided to change its name. It is now “Xe.” It’s a good name, as it is unpronounceable and does not lodge in the memory the way “Blackwater”does. In this manner, Blackwater is trying to remove itself from the public mind so it can go on about its bloody business without the shackles of negative publicity.

In other news, James Dobson’s political lobby, Focus on the Family Action, has changed its name to Bglhmp.

That’s not true. I made that up. They are now “CitizenLink.”They are apparently trying to de-link from the Colorado Springs nutbase.