Just a brief note in passing to discuss two things that on the surface might seem unrelated. That is because under the surface they are unrelated. They are smugness, and business plans.
First, business plans. If you were to go to a bank seeking financing for your business, be it nail grooming or dog bathing or plumbing and heating, the bank will ask to see a written business plan. Stripped of its jargon – things like market dimensions and depth, rate of return, maximized cash flow … all real to a degree but also inside baseball talk, the simplest way to understand a business plan is to answer the question: “What’s your gimmick?”
Continue reading “My business plan: I will kill you with my smug”
I am reading again of Immanuel Velikovsky, this time of his public interactions with Carl Sagan, widely regarded as a go-to source in the field of astrophysics. I am reading a book by Charles Ginenthal, who apparently had low regard for Sagan. I have read much of Sagan’s popular work, and would not call him a fraud. However, he did not put actions behind his words, and that is Ginenthal’s complaint, as will be apparent below.